The added noise is strictly to the benefit of institutional investors. Hedge funds pay absurd amounts to trade against dumb money. Quants were suffering for ye

The added noise is strictly to the benefit of institutional investors. Hedge funds pay absurd amounts to trade against dumb money. Quants were suffering for years when vol was low. Meanwhile, big guys (pensions, endowments, banks) literally couldn’t care less what noise is in the market. This is why you can trade for free: because your (very short term)-stupid decisions let someone else make money.