Competing by convenience can buy you a lot of price flexibility. The less mainstream the content, the more challenging piracy becomes. The iTunes model was buil

Competing by convenience can buy you a lot of price flexibility. The less mainstream the content, the more challenging piracy becomes. The iTunes model was built with this in mind: make it absurdly easy to buy any song, make the price reasonable enough to pay for the convenience. It's a smart way to deal with content.