This is important. Without any of the other context(that could be found in the article), this case sounds absurd. What does it mean to like something on social

This is important. Without any of the other context(that could be found in the article), this case sounds absurd. What does it mean to like something on social media? Am I liking something because I endorse x, or because I abhor x, and want more people to see it? I think a distinction could be made by having a "bump" button in addition to like/dislike.