24 ms·
The reality is while there's a vocal minority, and that it may be subjectively worse, the design was absolutely A/B tested and performed better in whatever KPI'
by twostorytower 6y ago
The reality is while there's a vocal minority, and that it may be subjectively worse, the design was absolutely A/B tested and performed better in whatever KPI's Facebook chose as their goals (such as ad revenue, session length, engagement metrics). That's the simple answer.
Full disclosure: I haven't logged on Facebook much in the past couple years.
- deleted 6y ago[deleted]
- Stubb 6y agoVery possible that the majority of people who truly care about these things "haven't logged on Facebook much in the past couple years". I very much fall into that category. There are so many awful things about it that the UI is the least of my reasons for drastically limiting usage.
- jasonv 6y agoI killed my Facebook accounts a while ago but walked past my partner's station while she was doing some Facebook stuff. I was a bit surprised how bad it looked... Tonka Toys meets White Mode AOL. Probably right about the A/B testing. Glad I don't have to care.
- mariusor 6y agoHaving a dark mode available is one of its redeeming qualities in my opinion.
- chadlavi 6y agoI logged in for the first time in a few years a month or so ago to delete my account permanently, and was surprised how terrible it looks. It's got a real kindergartener vibe.
- warrenq 6y agoWow! Talk about Grand Delusions!. Facebook has over a 2 Billion users. You can bet they can find far superior designers than you in that sliver of A/B test population.
- por0 6y agoIf people haven't logged in for the past years, they should never be the population considered to judge wether the new design is good or bad. OC's and your opinion are meaningless to the discussion if you are not a user.
- jrs235 6y ago>session length I certainly hope they didn't use this metric... I can't find anything anymore so of course it takes me longer! I still struggle to find things under Microsoft's "new" Office ribbon...
- cellar_door 6y agoInstead of session length they could use time to success and number of successes. A success being dwelling on content for a certain length of time or interacting with it (commenting, liking). I guess these fall under GP's "engagement metrics".
- warrenq 6y agoFacebook has 2 Billion+ Users. it's funny that some rank nobody using five other rank nobody's tweets determined "it sucks". The delusions of people, who think they represent popular opinion is very strong in blogger/HN/reddit/twitter bubble
- dorchadas 6y agoAll I know is this change has made it even easier for me to quit, so I'm thankful for it!