Unlike the rest of the comments so far, I don't think this article is "bunk". A startup is a series of untested hypotheses, and testing those is how you make p

Unlike the rest of the comments so far, I don't think this article is "bunk". A startup is a series of untested hypotheses, and testing those is how you make progress. When you look at an actual, real startup idea, in practice, maybe 10% of the critical early hypotheses require coding (and you probably won't get to those in the first weekend). So yes, it may be a thinly veiled advertisemen for Keynotopia, but the point is still sound. Being an entrepreneur and being a coder require very different mindsets. Just because you can code up an awesome webapp doesn't mean that product will be something anyone wants to use or buy.