Some key points to save anyone else having to look them up: Yes, those five do score more than 28% with Gen Z, though still less than 50%, and by the time you'

Some key points to save anyone else having to look them up: Yes, those five do score more than 28% with Gen Z, though still less than 50%, and by the time you're down to Apple, only just over 1/3 of people trust them to do the right thing even in Gen Z. For comparison, Google/Netflix/Amazon are in the 40-45% range for Millennials, with YouTube at only 37.7% and Apple falling off the top-25 list and therefore below 33.8%. Gen X and Boomers are less trusting still. YouTube and Apple don't even make the top-24 list for Gen X, and of the five mentioned in the parent comment, only Amazon makes it into the top 25 for Boomers. Those brands that did make it are still only in the 30-40% bracket for these age groups.