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> A survey by the World Economic Forum found that just 28 percent of the millennial and Gen Z generations trust their banks to be fair and honest. Lol, they d
by x87678r 6y ago
> A survey by the World Economic Forum found that just 28 percent of the millennial and Gen Z generations trust their banks to be fair and honest.
Lol, they didn't do a survey about how much of Gen Z trust their tech companies. I'm not sure if FANG or tech startups would get as high as 28%.
- mullingitover 6y agoGoogle is the most trusted brand for Gen Z in 2020 in this Morning Consult survey[1], followed by Netflix, Amazon, and then YouTube. Apple comes in at 14th place. [1] https://morningconsult.com/most-trusted-brands/ https://morningconsult.com/most-trusted-brands/
- Silhouette 6y agoSome key points to save anyone else having to look them up: Yes, those five do score more than 28% with Gen Z, though still less than 50%, and by the time you're down to Apple, only just over 1/3 of people trust them to do the right thing even in Gen Z. For comparison, Google/Netflix/Amazon are in the 40-45% range for Millennials, with YouTube at only 37.7% and Apple falling off the top-25 list and therefore below 33.8%. Gen X and Boomers are less trusting still. YouTube and Apple don't even make the top-24 list for Gen X, and of the five mentioned in the parent comment, only Amazon makes it into the top 25 for Boomers. Those brands that did make it are still only in the 30-40% bracket for these age groups.
- mullingitover 6y agoOh, the irony of boomers not trusting tech companies while at the same time deeply trusting the Facebook group misinformation that is radicalizing them.