Morality = how to live. Other things being equal, following economic incentives makes you richer than if you didn't, which is pretty clearly a better life (eve

Morality = how to live. Other things being equal, following economic incentives makes you richer than if you didn't, which is pretty clearly a better life (everything else being equal). It means you can buy a better education for your kids, or for kids in africa, or a million other good things.