I'm not sure why we'd treat FB and Twitter PMs separately? They both built a virality engine, and then acted dumbfounded (at first) when news sites used this t

I'm not sure why we'd treat FB and Twitter PMs separately? They both built a virality engine, and then acted dumbfounded (at first) when news sites used this to tune their content to go viral. It's an intentionally incredibly addictive, and borderline malicious, product that capitalizes on the worst human instincts. The entire thing exists as a feedback loop that grants you legitimacy by counting the number of eyeballs (real or not) that see it.