The consumer value of locked down platforms where you can only install approved software is that you mostly don't need to worry about viruses. It's really hard

The consumer value of locked down platforms where you can only install approved software is that you mostly don't need to worry about viruses. It's really hard to protect systems against malware if they make it easy to run arbitrary code. People paying $60 per year for antivirus software is a symptom of this. Of course, Android malware exists too. But Google's approval process, application sandboxing and the ability to remotely remove applications after they're found to be malicious makes it a much smaller problem. It's not something consumers cheer about, but rather something we mostly don't think about when using phones and tablets.