> Turn off all the data collection in Google and personalization from it and compare the results. They go down in quality considerably in my experience. Absolu

> Turn off all the data collection in Google and personalization from it and compare the results. They go down in quality considerably in my experience. Absolutely. I switched from Google to DDG and Qwant a few weeks ago and was surprised that I didn't see much differences. But after discussing it with colleagues that were switching back to Google it became apparent that it was because I was siloing Google to its own browser, erasing cookies etc that made it as "inefficient" as the other search engines.