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Using tests that are similar to what Google used internally to measure search quality in the 2006 - 2010 time frame, a side by side comparison Bing and Google h
by ChuckMcM 6y ago
Using tests that are similar to what Google used internally to measure search quality in the 2006 - 2010 time frame, a side by side comparison Bing and Google have equal search quality and on contested searches like "good mortgage rate" Google's search quality is actually worse.
- jeffbee 6y agoI can't dispute that this is accurate for you, but for me I'm not seeing it. Bing gives me a knowledge box that says "Average Mortgage Rates Today" and lists a table with 30-year fixed, 15-year fixed, 5/1 ARM and an average rate for each. That would be a good result but despite the title the rates are from 2018. Google gives me bankrate.com in the #1 paid and the #1 organic position. This seems like a superior result. In general I think it is hard to judge search quality from a query like this which is incredibly lucrative for search engines. There's an adversarial process between quality, SEO, and advertisers.