Zoom got where it is in large part through an aggressive native advertising campaign. For example, I don't watch Conan, but during the lockdown, even just walki

Zoom got where it is in large part through an aggressive native advertising campaign. For example, I don't watch Conan, but during the lockdown, even just walking past a room in my house where it was being watched, I would hear unnecessary mention after mention of Zoom: > https://www.youtube.com/results?search_query=conan+zoom https://www.youtube.com/results?search_query=conan+zoom Lest anyone thinks I'm being paranoid, he's been caught doing native ads before: > https://www.vox.com/2014/1/24/11622660/some-game-companies-pay-for-play-on-conans-clueless-gamer-skits https://www.vox.com/2014/1/24/11622660/some-game-companies-p... And his wasn't the only show doing this; other late night hosts would also make it a point to mention Zoom by name. In general, you should assume any conspicuous, unnecessary product references are native ads.