Repudiable media outlets will generally avoid writing stories about unverifiable claims. But once you deny the claims, then repudiable media outlets can bypass

Repudiable media outlets will generally avoid writing stories about unverifiable claims. But once you deny the claims, then repudiable media outlets can bypass the need for corroboration and write stories on your denials, while also detailing the claims you are denying, which just further spreads the content of the claims.