They've been doing fine for money since they brought in reddit gold. The problem with hiring new staff had to do less with their revenue and more with Conde Na

They've been doing fine for money since they brought in reddit gold. The problem with hiring new staff had to do less with their revenue and more with Conde Nast's print-centric internal structure. That's why reddit gold worked out so well for them: they counted as "paid subscribers", which meant that reddit could get more money allocated for staff. Before, they had rarely had a problem getting servers or other infrastructure, but get approved to hire people to run them was difficult.