5 ms·

I could be wrong but I always thought the fact Google has such high penetration of Google Analytics makes their ranking a lot easier. They can see how much time

I could be wrong but I always thought the fact Google has such high penetration of Google Analytics makes their ranking a lot easier. They can see how much time users spend on site and other behaviour. This must make it a lot easier to know which results are "good".

eli 6y ago
Pretty sure the privacy policy for Analytics prevents them from doing this.
- martinald 6y ago
  Yeah wasn't sure if that's the case or not. Why else would the offer analytics for free though? It's been (relatively) recently they've allowed people to import GA sessions for retargetting. Always thought it was for being able to improve rankings.
  - eli 6y ago
    They charge for it above a certain volume and for various enterprise features. It’s always integrated well with Google Ads. I imagine it also boxes out other companies who might want that data.
- mgreg 6y ago
  Perhaps worth a re-read. "Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information." https://policies.google.com/technologies/partner-sites https://policies.google.com/technologies/partner-sites
  - eli 6y ago
    I think there is a more specific DPA for analytics. But in any event google says analytics isn’t used for search rankings https://www.seroundtable.com/google-algorithm-google-analytics-data-24065.html https://www.seroundtable.com/google-algorithm-google-analyti...
nhooyr 6y ago
They can do this without Analytics as well! By timing how long before they come back to search.

eli 6y ago

Pretty sure the privacy policy for Analytics prevents them from doing this.

martinald 6y ago
Yeah wasn't sure if that's the case or not. Why else would the offer analytics for free though? It's been (relatively) recently they've allowed people to import GA sessions for retargetting. Always thought it was for being able to improve rankings.
- eli 6y ago
  They charge for it above a certain volume and for various enterprise features. It’s always integrated well with Google Ads. I imagine it also boxes out other companies who might want that data.
mgreg 6y ago
Perhaps worth a re-read. "Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information." https://policies.google.com/technologies/partner-sites https://policies.google.com/technologies/partner-sites
- eli 6y ago
  I think there is a more specific DPA for analytics. But in any event google says analytics isn’t used for search rankings https://www.seroundtable.com/google-algorithm-google-analytics-data-24065.html https://www.seroundtable.com/google-algorithm-google-analyti...

nhooyr 6y ago

They can do this without Analytics as well! By timing how long before they come back to search.