This. Since you mention Cliqz, this article might be relevant: https://0x65.dev/blog/2019-12-22/google-competition-is-just-one-click-and-27-billion-us-dollars-a

This. Since you mention Cliqz, this article might be relevant: https://0x65.dev/blog/2019-12-22/google-competition-is-just-one-click-and-27-billion-us-dollars-away.html https://0x65.dev/blog/2019-12-22/google-competition-is-just-... Google spends billions to secure its position, which makes it virtually impossible for new companies to enter the market.