4 ms·
> Media outlets are incentivized to bring in clicks/shares/likes. Yes, in a way, but also obviously not. If that was their only/primary driver, they'd go all c
by luckylion 6y ago
> Media outlets are incentivized to bring in clicks/shares/likes.
Yes, in a way, but also obviously not. If that was their only/primary driver, they'd go all click bait all the time. They wouldn't report things that aren't loved by the masses.
They clearly do, so clicks/shares/likes can't be their primary things.
I do believe that it's partially right, it's just not number one. Number one is agenda, and within the pool of stories that benefit the agenda of the company, they choose what generates most engagement.
- srtjstjsj 6y agoThe "agenda" of the paper is whatever position it thinks it's reader base has, if it's reader/ad funded. The political bias due to owner or donor conflict of interest is only one potential source of funding.
- luckylion 6y agoSince newspapers are often front-runners and form their readers opinion (rather than just parroting back what their readers already believe), I have doubts. There's certainly a part of "we need money from ads", but being able to influence the political decisions of a nation is power. That's a value in and by itself, it's not just something you wield to sell ads.