So, I made a point about ROI, which could very well justify it in the broader marketing and business context. You haven't addressed that point. Instead you've j

So, I made a point about ROI, which could very well justify it in the broader marketing and business context. You haven't addressed that point. Instead you've just made some vague claim about something you have visibility into about cost incurred. Please elaborate as to why considering the return of the tool in question instead of just its cost is not relevant.