There is a massive audience from that, when you consider the popularity of websites including Gutenberg, openculture, and others. Although the user experience f

There is a massive audience from that, when you consider the popularity of websites including Gutenberg, openculture, and others. Although the user experience from a platform like Kindle Unlimited is hard to beat, some people don't read that much and may not want a recurring subscription, while others don't like Amazon in general. Once figuring out how to buy/download and load up an ebook on a mobile device (depending on their experience) maybe they'd do it again. Or just decide a platform provider like Kindle or other publishers is way more worth it.