On the surface it seems an easier proposition to make money here than other companies, plenty of data to target ads well through the links being shared and like

On the surface it seems an easier proposition to make money here than other companies, plenty of data to target ads well through the links being shared and like Twitter you can build in ads that are like regular content so people would be buying sponsored links that appear like the ones being saved. I guess the issue is, the uptake of the product, and retention rate with the ratio of people actively using frequently to those using it as a link archive service which they don't revisit frequently as their links are being automatically archived. The delicious aspect would be similar to say someone starting something in video and getting the question of how they are going to be able to make money when it's taken youtube crazy scale and availability of cheap internet bandwidth with that scale to turn a profit. Either you taking the same angle and are somehow going to do it better than Google or your clearly differentiating yourself in a way that will allow you to turn a profit without the same scale.