> What I don't get is, why does Facebook want me to have a single friends list, under my real name? It's a neat solution to the multi-device problem (i.e. Whe

> What I don't get is, why does Facebook want me to have a single friends list, under my real name? It's a neat solution to the multi-device problem (i.e. When I serve an ad to this device, is this a new user or the same one?) Also, I get the view that Oculus is just a video game console -- but I don't think that's how Zuck views it My impression is that he thinks Oculus/VR will eventually surpass 2d interfaces. So, if they can get away with linking all of their ad targeting information now, in the early stages, then it won't seem weird if they do it later. To be fair to FB, this is exactly what they're doing with integrating IG and FB messaging. It's just that no one is really complaining about that. Doing this in the middle of an anti-trust investigation seems ... bold, but it is consistent with their financial incentives.