If it was possible to consistently tell the difference in wine quality, then wine judging could be done in a lab by chemical analysis and published in Consumer

If it was possible to consistently tell the difference in wine quality, then wine judging could be done in a lab by chemical analysis and published in Consumer Reports. This wouldn't matter though because humans innately value alcohol based on price and rarity like the article says - its prestigious to have a Château Rothschild no matter what a scientist says.