It's not hard: build a better product. Talking computers, why the hell doesn't Dell hire a few great industrial designers? Dells' best notebooks (which all cost

It's not hard: build a better product. Talking computers, why the hell doesn't Dell hire a few great industrial designers? Dells' best notebooks (which all cost over 2k) look just like their $300 notebooks; fat, covered in black hard plastic, stickers stuck on the palm rests - and not to mention loaded with bloatware. If Dell (and HP and all the rest) built compelling looking (and performing of course) higher end notebooks then folk might not keep looking to Apple as the standard "best". All these companies (except Apple, since they enjoy such high profit margins on everything) fight over scraps at the low end. Even in their business lines (not talking servers here just notebooks).