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Oil Majors Stuck Between a Rock and a Hard Place – Oilprice.com
- PaulHoule 6y agoI do not like the "Generations" style of narrative because it is wrong in so many ways. (Particularly I've seen marketers fail because it led them segment the wrong ways -- you want customers who love your brand and to say it is for people under 32 and not over 33 is just dumb.) Some trends (such as "environmental awareness") wash across society over time: in this case we have an increasing number of "fish" on "fishbowl Earth" who are affected by the waste products of the other "fish". That kind of trend has this pattern https://en.wikipedia.org/wiki/Diffusion_of_innovations https://en.wikipedia.org/wiki/Diffusion_of_innovations and the way it turns out is that 10% of the boomers did something, and 20% of Gen X did it, 40% of Y, 80% of Z. If you look at the heroes of the boomers, such as https://en.wikipedia.org/wiki/Jim_Morrison https://en.wikipedia.org/wiki/Jim_Morrison https://en.wikipedia.org/wiki/Abbie_Hoffman https://en.wikipedia.org/wiki/Abbie_Hoffman https://en.wikipedia.org/wiki/Gail_Sheehy https://en.wikipedia.org/wiki/Gail_Sheehy they were "early adopters" who were born before the baby boom. My mother-in-law has leased a Toyota Corolla or similar vehicle and has no attachment to large vehicles, fossil fuels, etc. She's on a "fixed income" and is motivated by (i) total cost of ownership and (ii) trouble-free motoring. She would switch to electric if it won on these grounds. Getting her to switch brands from Toyota might be tough. My son is an auto enthusiast (wands an Oldsmobile 98), but many people his age will want an efficient reliable car like my mother in law.