The fact that every decision public companies make is done to maximize profits. If Ben and Jerrys didn't cultivate this image they'd just be another company sel

The fact that every decision public companies make is done to maximize profits. If Ben and Jerrys didn't cultivate this image they'd just be another company selling overpriced ice cream. Instead I think it's fair to say they're an institution. That's not to say the people running B+J don't believe in the cause they're donating to, I'm sure they do, they just also believe it's good for business.