3 ms·

Can you provide some details about the target market? B2B or B2C?

• apelin 6y ago
  It's B2B2C - a modern payment platform for landlords and tenants. The product can be used to: - create installment plans for missed rent - make security deposit payments over time - pay rent on a flexible schedule
  • bcosynot 6y ago
    Gotcha. Most subreddits are averse to self-promotion, so you run the risk of a negative response from redditors. I can't speak to Facebook groups since I don't use them much. It might be difficult to target ads to landlords on these platforms. I am not sure what targeting attributes might be available. Maybe you could cold email/call property management companies and you might find specific people to email on LinkedIn. They manage larger number of properties and so this might be a bigger pain for them? Cold emailing and selling also makes it possible to get continuous and early feedback from engaged customers. It might not scale, but that's fine [1] [1] http://paulgraham.com/ds.html http://paulgraham.com/ds.html
    • apelin 6y ago
      Thanks for the thoughts. I think we'll be choosing a plan of actions tomorrow. I came upon Paul's post a few years back but it's always great to revisit :)
      • bcosynot 6y ago
        I would love to learn what you folks decided on.