Didn't the inventors of the smartphone and internet startups do exactly what the author is suggesting? How would those ventures be successful without a large s

Didn't the inventors of the smartphone and internet startups do exactly what the author is suggesting? How would those ventures be successful without a large segment of the population addicted to the products they provide? Let us not overly worship the power of creativity. While creativity can produce the smartphone it also produces the consequences of smartphones being successful.