every act of incompetence under the Sony name tarnishes that name, and in the marketplace, that's ultimately all that matters As it should. When these companie

every act of incompetence under the Sony name tarnishes that name, and in the marketplace, that's ultimately all that matters As it should. When these companies merge, buy other companies out, or execute reverse takeovers, there's always talk of "brand synergies" and all of the business advantages of having one set of products associated with another. There's absolutely no reason why that particular sword shouldn't have two edges to it.