1. See the future. 2. Execute. 3. Profit. The points in the article are as myopic as Apple's competitors. You aren't going to beat Apple by reacting to what A

1. See the future. 2. Execute. 3. Profit. The points in the article are as myopic as Apple's competitors. You aren't going to beat Apple by reacting to what Apple does poorly today. Instead, ask "Where is technology going in one, two, and five years?" Then get the people that can do something about it and do it. Maybe you will see a future that includes things Apple doesn't do. But maybe you will see a future with things Apple already does and you had better get on board or face extinction.