If you're building an app this is important to consider. With in-app purchases apps are no longer either "free" or "paid". A lot of apps that are "free" allow

If you're building an app this is important to consider. With in-app purchases apps are no longer either "free" or "paid". A lot of apps that are "free" allow you to download and install for free but you have to purchase a subscription to actually use any of the functionality of the app. Others will only let you get so far before having to in-app purchase the rest of the application. In-app purchases have just replaced the old "lite" and "pro" versions of apps that existed a year ago. Back then every app had a free version that upsold to the paid version. Paid apps can definitely do well, but performance will differ by category.