It's fun to take a look at the history of the trademark application here: http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77525433 http://tarr.uspto.gov/

It's fun to take a look at the history of the trademark application here: http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77525433 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=7... It appears the first application was rejected (without a third party objecting), following amendments went back and forth twice before amazon's intervention. So much drama