> Getting people of the HN crowd to buy somehing shiny they don't need? Lets say, the new KI assistance? I would say, that is a lot harder, as most people here

> Getting people of the HN crowd to buy somehing shiny they don't need? Lets say, the new KI assistance? I would say, that is a lot harder, as most people here understand how (political) marketing works. Maybe easier actually, but different. Bigger flats, Apple products, travels, cloud services ... The arguments used may appeal to meaning, sense, evolution, progress ... instead of comfort, fear, luxury ... just as easily and probably more profitably.