> "They were stuck in this weird spot where they had to create a build system that took into account of every BOM every crappy cell phone the ODMs could come up

> "They were stuck in this weird spot where they had to create a build system that took into account of every BOM every crappy cell phone the ODMs could come up with." Well before Windows Phone existed, they already had to deal with that for Windows CE 1.0 to 6.x and all the PDAs/phones that used them. Android has to deal with the same thing. Nothing was new about that for Windows Phone. Aside from that, Microsoft had to deal with that already anyway because of Windows CE Embedded / Windows Automotive and all the miscellaneous gadgets people wanted to use it with.