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Hum, I think this is missing the main points. AirPods and Watches are gimmick. Nothing crazy innovative happened to the iPhones - apart the flatnessisation of i

Hum, I think this is missing the main points. AirPods and Watches are gimmick. Nothing crazy innovative happened to the iPhones - apart the flatnessisation of iOS which in my opinion was a mistake - and Macs actually went backwards. The real Tim Cook test will be the ARM Macs. Can be game changing or it can’t sink Macs for good.

Eduardo3rd 6y ago
Gimmick or not, wearables (Watch + Airpods) are a massive business for Apple. Large enough that they would be a F500 company if spun out at current revenue numbers. https://fortune.com/2019/08/06/apple-airpods-business/ https://fortune.com/2019/08/06/apple-airpods-business/ I don't think you can characterize that as a business failure.
- cam0 6y ago
  Yeah, hugely successful products are by definition __not__ gimmicks.
  - mark-r 6y ago
    You've obviously never heard of Pet Rocks. https://en.wikipedia.org/wiki/Pet_Rock https://en.wikipedia.org/wiki/Pet_Rock
ogre_codes 6y ago
> AirPods and Watches are gimmick. People wrote off the iPod, the iPhone, and the iPad as gimmicks. Even the Mac was written off as a toy. It's the ultimate hubris to assume you know more than the millions of people who buy a given product and enjoy using it.