4 ms·
It's useful for customer-facing roles. From a sales context, it means that you can have a dynamic signature that includes a) up to date logos and branding and b
by mcmoose75 6y ago
It's useful for customer-facing roles. From a sales context, it means that you can have a dynamic signature that includes a) up to date logos and branding and b) a dynamic list of upcoming marketing events like webinars, trade shows, recent blog articles, etc. put automatically in email signatures.
We don't use one (just have folks copy over the new signature to Outlook every couple weeks), but it means we have a highly manual process that is prone to error for non-technical users. It's definitely worth some money to get right.
- 0xffff2 6y agoMy definition of a "useful" email signature varies highly from anyone who thinks that a list of upcoming events belongs in them. What a waste of bytes.
- mcmoose75 6y agoLook, people spend money on it because people DO look at these things. I don't think a big splashy banner in my signature looks good, but if I get even a handful of extra people attending my webinar then it DOES pay for itself. This isn't some sort of idealistic view of the "way the world should be", it's just people doing stuff to optimize for their marketing & sales funnel, whether or not it annoys you or is a "waste of bytes"
- literallycancer 6y agoYou realize that Gmail blocks most of that by default, right?
- mcmoose75 6y agoLook, a lot of people insist advertising "doesn't work on them", but the whole hundreds of billions of $ industry works because it DOES have a reliable ROI. I'm just explaining the world how it is, not necessarily how it should be.
- layoutIfNeeded 6y agoAh, so that’s where those unsolicited spam snippets at the end of each email come from!