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Some exec sees an email go out with an old signature, or a signature they don't like, or who knows... "I want everyone's signature to look like mine" It then
by bluedino 6y ago
Some exec sees an email go out with an old signature, or a signature they don't like, or who knows...
"I want everyone's signature to look like mine"
It then costs $x/month so it gets approved. As a bonus they get link tracking etc.
- mcmoose75 6y agoTypically spend that is tied to an anticipated incremental revenue is easier to approve ("this $20k investment will be worth it if we only get one $50k booking out of it"). That's also why salesperson variable comp tied to sales is easier to approve at higher figures- if a salesperson is driving multiple $M worth of sales, it's easy to justify a salary in the high 6 figures.