3 ms·
Price is part of their brand image -- I really doubt they would ever undercut a competitor on new products.
by rkon 15y ago
Price is part of their brand image -- I really doubt they would ever undercut a competitor on new products.
- brianpan 15y agoApple competes on price in ways that preserves their brand- offering more for the same price, clearance/refurb section, previous model at a discounted price. I agree with Kottke, Apple has a huge ability to compete on price if needed, and I think they are more than ever. Discounted previous models used to be limited to clearance/refurb. But now you'll find the iPhone 3GS and the MacBook prominently displayed as a part of the lineup. The iPhone is available via the online store "from $49", not "from $199".