Everything I've learned about the daily deal industry over the last few months tells me local merchants have to be sold on daily deals - they don't just sign-up

Everything I've learned about the daily deal industry over the last few months tells me local merchants have to be sold on daily deals - they don't just sign-up through a self-serve form. (Groupon's self-serve Groupon Stores, for example, seems to be flopping.) Facebook might be able to change this. Who knows? Just because it's Facebook doesn't mean its new product lines are automatically successful.