Image is not so much about who you are, but about how you would like to appear. It'd be pretty funny if Apple's success rested merely on people's desire to be

Image is not so much about who you are, but about how you would like to appear. It'd be pretty funny if Apple's success rested merely on people's desire to be perceived as creative and aesthetically discerning rather than on people who are creative and aesthetically discerning finding it to be the better product. I don't think that's accurate, but it does probably make up some measurable amount of their sales.