An interesting argument. That so much physical real-estate was once dedicated to video rentals suggests that a single physical media unit produced rental reven

An interesting argument. That so much physical real-estate was once dedicated to video rentals suggests that a single physical media unit produced rental revenue which was a high multiple of its cost -- at least at Blockbuster's height. This also implies that the studios (to be more correct, the intellectual property owners) only received a small fraction of the value their IP provided to consumers. One would think that this state of affairs would have led the cable operators and the IP owners toward an agreement of some sort. Every dollar wasted on a strip mall lease could be a dollar in a combination of their pockets.