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People seem to underestimate what a unique product the iPad is: a consumer product that has been build to the highest standards of engineering and design, and w
by rickmb 15y ago
People seem to underestimate what a unique product the iPad is: a consumer product that has been build to the highest standards of engineering and design, and would have been totally credible as a high end luxury product at three times the price.
Yet it competes on price, unsubsidized.
- jokermatt999 15y agoI think that's probably why it worked. It's a category of device that hasn't previously really worked, so it had to be priced for people to risk buying it. If it were priced as a luxury item, you'd have the Apple fanbase buying it, but it probably wouldn't reach wide adoption.