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Google is alleged in the lawsuit to artificially inflate prices.

• ineedasername 6y ago
  Yes, I'm saying that I don't think that reduces the number of adds actually displayed though. Not unless there are fewer buyer for spaces than there are spaces, and any moderately popular keyword will have ample demand. That doesn't mean Google is not a a monopoly, but I was just responding to the part of the comment that indicated more expensive adds would mean fewer adds. It hasn't so far, as I now sometimes have to scroll down below the first screen to actually get to real results instead of ads.