> It's possible short form TV will come into play first going through places like Netflix. But if you wanted to own the market this was an ok attempt. One of t

> It's possible short form TV will come into play first going through places like Netflix. But if you wanted to own the market this was an ok attempt. One of the reasons many people doubted Quibi is because short-form content is something Netflix and Hulu have already experimented with. The idea is like crack to product folks - habit forming! make the user get used to opening up the app every day! - but nobody has ever really made it stick for Hollywood-style or even just "a bit more premium than Youtube" content that requires a subscription. Quibi to me looked like "Vessel/Go90, but with spending way more money" and that was a dubious proposition. (And this was said by many people in threads before Quibi even launched, so...)