Here's a very interesting podcast episode about a (sort of) related stunt with domino's: https://gimletmedia.com/shows/reply-all/z3hgd2 https://gimletmedia.com/

Here's a very interesting podcast episode about a (sort of) related stunt with domino's: https://gimletmedia.com/shows/reply-all/z3hgd2 https://gimletmedia.com/shows/reply-all/z3hgd2 tl;dl: Domino's receives a HUGE number of online orders for a $2 coke to be picked up in person. Reasons are unclear.