2 ms·
Is it really? Or is it a combination of direct deal-sourcing and aggregator? After all, they're working with aDealio, Gilt City, HomeRun, kgb deals, OpenTable
by gyardley 16y ago
Is it really? Or is it a combination of direct deal-sourcing and aggregator?
After all, they're working with aDealio, Gilt City, HomeRun, kgb deals, OpenTable, Plum District, PopSugar City, ReachLocal, Tippr, viagogo, and zozi, and those companies are either primarily or substantially in the same business as Groupon and Living Social.
Unless Facebook decides to hire thousands of additional sales employees, located in every major market, in order to support the deals channel (which is a possibility, I suppose), they're going to need to get their deals from somewhere else.
- yalogin 16y agoShould facebook really hire thousands of sales people? Its already very well known. If they can show some good ROI for the initial customers should go to them to push deals. In fact most savvy businesses have a facebook page and so facebook can automatically poke them about pushing deals.
- gyardley 16y agoEverything I've learned about the daily deal industry over the last few months tells me local merchants have to be sold on daily deals - they don't just sign-up through a self-serve form. (Groupon's self-serve Groupon Stores, for example, seems to be flopping.) Facebook might be able to change this. Who knows? Just because it's Facebook doesn't mean its new product lines are automatically successful.