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> The problem is (to steal a phrase from the Complaint) “monopoly rents from advertisers”. Search advertising is a context where you know exactly what the user
by novaleaf 6y ago
> The problem is (to steal a phrase from the Complaint) “monopoly rents from advertisers”. Search advertising is a context where you know exactly what the user is looking for, and it’s amazingly effective, and Google enjoys a monopoly, which means they can charge what the market will bear, and they do.
Seems that way. I pay around $0.30/click on keywords with no competitive bids. When I switched to paying per conversion value, I might get days with good value followed by days with terrible value, so that monthly it balances out to maximize my cost/conversion.