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> It is a low volume production run to the point where this is a boutique novelty car. Tesla started out the same way with the Roadster, and that paved the way
by brundolf 6y ago
> It is a low volume production run to the point where this is a boutique novelty car.
Tesla started out the same way with the Roadster, and that paved the way for the more mainstream models later on. It punched a hole in existing expectations and cleared a path for what was to come.
- zaroth 6y agoTesla started out that way because EVs were entirely unproven and they had extremely limited capital. It’s not a perfect analogy, but it says a lot about GM that what they are doing in 2020 is on the same scale as what Tesla was doing in 2004-2008 with $60 million in funding.
- deleted 6y ago[deleted]
- brundolf 6y agoOk. I was just talking about strategy/significance: the Roadster opened up EVs for "car guys" and the luxury market. This low-volume hummer could open up EVs for the "military machismo" market, or whatever you want to call it. That could have a big impact, even if it's late.