I don't know if you were agreeing with that mentality, but that is a deeply confused business strategy. There's a huge difference between "we [originally] want

I don't know if you were agreeing with that mentality, but that is a deeply confused business strategy. There's a huge difference between "we [originally] wanted to target market segment X" vs "we will turn down easy money from market segment Y", and Quibi was doing the latter, which is not defensible. That's especially bad when X vanishes and Y increases. (Here, X = people watching on phones, Y = people watching at home.) To be "not interested" in Y is to be not interested in money. Now, to pre-empt an obvious reply: yes, sometimes you do want to turn down easy money from a segment Y. But that's primarily when you're promoting a niche luxury product, where usage by Y will hurt your branding long-term. It's not applicable to a product that deliberately attempts (and needs) to be mass-market, especially when it's targeting transit users and people who have to idly wait.