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I think the timing happens to be pretty much perfect. Cybertruck came out with a radical design. The Hummer EV looks tame in comparison. There's also the new F
by SkyPuncher 6y ago
I think the timing happens to be pretty much perfect.
Cybertruck came out with a radical design. The Hummer EV looks tame in comparison. There's also the new Ford Bronco that feels like it's in the same category (unique, off-road capable vehicles) and a few other truck platforms coming out.
To me, it feels a bit like the modern-retro muscle cars of the late 00's. Challenger, Charger, and Camaro all coming out in a similar timeframe generated hype about the category. I don't think any of those cars would be as successful without they're competitors.
- awad 6y agoYou're quite right about the timing. Cybertruck is a very polarizing design while the Hummer EV looks like, well, a Hummer which does still appeal to quite a lot of people. Throw in the Rivian and now we're in a new segment. I'm generally happy to see more brands leaning into EV since ultimately consumers win.